How COVID-19 impacted the Digital Marketing

9 min read | September 21, 2020 | 458 Views
How COVID-19 impacted the Digital Marketing Main Image

Today almost every person in the world is connected through the internet, whether mobile phones, tablets, laptops, or computers. So it is best to go digital to expand the business worldwide, and the source is the internet. Everyone is aware of the COVID-19 pandemic that hit the world in every field, including education, health, economy, business, etc. It is just the correct time to connect digitally to the world for business, and to do so; Digital Marketing is an essential part of presenting your business to the rest of the world.

What is Digital Marketing?

Marketing refers to attracting the buyer, associating with building interchangeable relations and analyzing the customers’ needs.

Marketing via the utilization of the internet and online-based technologies are called Digital Marketing. It includes email, search engines, digital media, websites, applications, computers, mobile, and platforms to promote products and services. Digital marketing also includes non-internet sources such as television, on-hold mobile ringtones, mobile phones(SMS and MMS), and callbacks.

The preference of the people is changing from going to a physical store to visiting an online store. The common tactics for digital marketing are-

  • SEO (search engine optimization)
  • SEM (search engine marketing)
  • Influencer marketing
  • Content marketing
  • Camping marketing
  • Data-driven marketing
  • Content automation
  • Social media optimization
  • E-commerce marketing
  • E-mail direct marketing
  • Display advertising
  • Online PR
  • Sponsored content
  • Inbound marketing
  • Pay per click

People all around the world are well known about deflation due to COVID-19. The lockdown caused the business’s uncertain closing—still, no surety of when this pandemic will come to an end.

Everything was closed during the lockdown, but one thing was there with all, the internet. Then why not make it a source for the business. Not only for now but for the future too, as everything is going digital.


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Advantages of Digital Marketing

The upcoming is digital, now is the time. After the pandemic, it has observed a tremendous increase in online shopping. From hairclip to a refrigerator, almost every essential and luxury item shopped online.

Lives come first to one and all. Everyone is aware of COVID-19 being a life threat. It is highly infectious, that’s why people prefer to avoid going in public. Hence going Digital is the new normal. The buying, selling, marketing, business are all taking their wings digitally.

The internet is the only place that is not quarantine, even when everyone is. When the buyers and sellers were quarantine, governments closed all businesses; the internet was continually working. It was the only source to reach anyone during the crises, whether to communicate, seek help, buy, sell, or almost everything. The ones who were not digitally active have faced even after the unlock.

We can maintain Social Distancing very quickly when we go digital. On marketing your products physically, you need templates, surveys, physical demo, and likewise, so these activities often break the social distancing. But when you go online, you do not have to approach people physically as there are emails, SMS, online survey, websites, application, and many such techniques to do the interaction for you. When you have a physical store, people visit it. You need to follow the government guidelines strictly; you have to make arrangements for maintaining social distancing, which is a bit hectic.

If it is necessary for your business to interact with your team, employees, or client, the technology always has a solution. Many such platforms available by which you can easily connect with your customers, teams. Platforms like Zoom, Google Hangout, Skype, etc., are getting too popular nowadays. Similarly, on Facebook, Linkedin, Instagram, you can go live and build a connection with your audience.

Moving is wiser may be slow, but stopping is again the starting. It is not necessary to go with every means of digital marketing known but start with fewer. If you stop and think COVID-19 will end soon, and you will continue, this is just ignorance. If you stop, you go back to zero and again have to start from the beginning. Also, you lost your clients and reputation among them. People are self quarantined, but not their needs. And that is the reason for you to provide the goods and services.

eCommerce is becoming the ‘new normal’ and also growing faster. People for their safety are referring to be at home, only get out for emergencies. eCommerce is stepping up in our lives and defining a new standard in terms of shopping. eCommerce also provides numerous options for marketing your product digitally, like promotional coupons, discounts, etc. eCommerce not only increases your sales and makes you a renowned brand. Plus, if you put an ad on a billboard, but nobody is on the road, who will see your brand name, but it puts a mark in the brain when displayed on mobile or computer or any such screen.

Safe and secure environment, Sanitization is the priority. As the virus is highly contagious, health authorities recommend sanitizing everything and wash hands in short intervals properly to avoid the spread. If the customer comes to your store, one or two are ok, but it isn’t easy to maintain social distance and sanitize the customer if customers increase. In case you go digital, customers get aware of your brand online, shop it through the internet, get an order, and with all the safety measures, you can dispatch it to the doorstep. If the process is systematic, we can maintain safety.

The Closure

There are always ups and downs in life, and so in business. All you need is to walk with the world to fight with the situation. HB WEBSOL is available to help you in this pandemic time to digitalize your business with our various offerings like mobile app development, website designing & development, SEO & digital marketing.

The world is going on the internet in this pandemic. And so do you need to or else you will be behind.

For marketing, it is not going to be the same as it was in the past. Going online is “new normal.” For marketing, you can seek help from different web-based companies. HB Websol is one of the excellent service providers.

Stay Home, Stay Safe.


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