Why Use Salesforce Experience Cloud to Build Customer-driven Digital Experiences

Businesses hustle daily to stay connected with their customers and partners and engage better with them. Salesforce Experience Cloud lets organizations leverage CRM data to build personalized digital experiences faster. Explore how Salesforce Experience Cloud can transform connections into lasting impressions.

Introduction to Salesforce Experience Cloud

Having CRM is never enough if you don’t use it to personalize and engage better with your customers. This is where Salesforce nails it with Experience Cloud. As the name says, “Experience Cloud” (formerly known as Community Cloud) enables businesses to connect with their customers and partners through personalized content and brand-on experiences.

Salesforce Experience Cloud is a tool that allows organizations to build custom and branded online communities like sites, forums, and portals within the Salesforce ecosystem. Using a comprehensive set of cloud-based functionalities like pre-built templates, themes, CMS integrations, drag-drop components, and more, businesses can customize and enhance the whole look and feel of their digital experiences.

Moreover, you can leverage CRM data to deliver personalized digital experiences for every user. And bring everyone in your community together in a collaborative way, driving more engagement and strengthening the brand’s digital presence.

Illustrative Examples to Understand How Experience Cloud Can Be Used

XYZ Corp –

XYZ Corp is a finance company with a 10000+ customer base. They use Experience Cloud to create their customer portal where customers and partners can manage their account data, including loan details, card details, passwords, and much more securely from any device. Experience Cloud keeps its customer data secure and unified in the Salesforce CRM to provide customers with a 360-degree view of their accounts every time they log in.

FitLife:

FitLife is a fitness group looking to build an online community for their users. They use Experience Cloud to create a place where members share workout tips, cheer for each other’s successes, and talk about what they like. It’s like a club that makes customers big fans of the brand!

Key Benefits of Salesforce Experience Cloud

#1 Customized Experiences

Tailor your online space effortlessly with Experience Cloud’s customizable components, templates, and themes. Or you can write your CSS or components to build dynamic user interfaces with Salesforce, ensuring a cohesive and brand-aligned digital presence.

#2 Self-Service Portals

Imagine finding answers to questions all by yourself without waiting for someone else to help. That’s what Experience Cloud does – it lets customers and partners help themselves, making things faster and easier. Utilize Lightning Flow for building intuitive self-service processes, increasing cause deflection and customer engagement.

#3 Increased Collaboration and Support

Let’s say you run a small bakery. With Experience Cloud, you can create a space where customers can share their favorite recipes, ask questions about your products, and even plan community events like baking workshops. It’s like having a friendly and helpful community right around your bakery!

#4 Personalized Content Suggestions

Utilize Salesforce AI Analytics to understand user behavior and preferences, driving personalized content recommendations within the community. Leverage Lightning Bolt solutions for quick deployment of pre-configured, industry-specific community templates, enhancing engagement through targeted experiences.

#5 Easy Access to Information

Salesforce Experience Cloud makes it easy for people to find the correct information in a snap. Imagine you have a favorite bookstore. With Community Cloud, that bookstore can build an online space where customers can easily find book recommendations and upcoming releases and even share their reviews. Businesses can also create a centralized repository of articles, FAQs, and documentation, ensuring easy access to valuable resources.

#6 Secure

Rely on Salesforce’s robust security infrastructure, including Shield Platform Encryption, to ensure the confidentiality and integrity of customer data within Experience Cloud. Leverage Salesforce Identity for seamless and secure user authentication, safeguarding sensitive information.

Want to Create “Branded” Digital Spaces for Your Customers and Partners?

Are you new to Salesforce? Need help figuring out where to start.

Or seeking to enhance your CRM and digital experiences?

Our dedicated Salesforce team is well-versed in implementing advanced technical features. We can build, deploy, and optimize custom solutions with Salesforce to drive more conversions, enhance retention, and personalize experiences. Contact us today to discuss how we can leverage the technical prowess of Salesforce and Experience Cloud to transform your digital landscape.